Aclaro AI
Aclaro builds software for automotive lenders to manage their portfolio risk successfully while increasing revenue.
Client
Aclaro
Date
2019
Role
Website Redesign
Project Brief
Aclaro, a market-leader in the risk industry makes powerful software that help clients process more applications with greater efficiency and increase sales conversions with instant, real-time risk decisioning.
They needed a refresh of their website that would capture the heart and soul of their business — a website that would help them stand out in such a highly competitive industry. The task was to take their old website and turn it into something fresh, modern and exciting.
My Approach
I took on a bland, outdated design and re-worked it, making Aclaro appear modern and global, yet relatable to, while maintaining the core color scheme from the previous design.
It was important to capture what it is that Aclaro does from the start and it is visible immediately you land on the homepage — one glance is all it takes to fully understand Aclaro’s offerings, and how one can benefit.
Take a look below and compare Aclaro’s old design vs their new look when my work was completed:
Before
After