Built Using WordPress: Developed a modern, scalable website on WordPress using a clean, modular builder for full design flexibility and easy client updates.

Custom Design: Designed a bold and culturally resonant interface reflecting the brand’s Jamaican roots while maintaining a premium, trustworthy feel.

E-Commerce Setup: Implemented WooCommerce for smooth product browsing, cart functionality, and checkout tailored to cannabis compliance needs.

Mobile Responsiveness: Ensured the site looks and performs perfectly across all screen sizes, with special attention to mobile usability.

Cultural Visual Direction: Curated imagery and design elements to align with Black culture and cannabis lifestyle branding.

Homepage Hero Experience: Built an immersive hero section with dynamic product highlighting and mood-setting visuals.

Content Strategy: Wrote concise, SEO-friendly content that communicates brand values, product quality, and trustworthiness.

Product Filtering: Added taxonomy-based filters like ‘Mood’ and ‘Potency’ to help users easily find the right product for their needs.

Performance Optimization: Optimised for fast load times, image handling, and smooth transitions to enhance the browsing experience.

Client Collaboration: Worked closely with the client to iterate on visual direction, messaging, and product presentation.