My Thoughts

You Will Pry My Em Dash Out Of My Cold, Dead Hands

They’re coming for my beloved em dash. Yes, the humble — or some might say dramatic — em dash. That long little line that makes your sentences pause, interrupt, and sometimes just trail off mysteriously. It’s a punctuation mark that lets writers channel their inner…

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8 Years As a Website Designer: What Next?

On May 20, 2017, I took my first step into website design—not with a grand business plan, not with years of experience, but with a Fiverr account and the thought, Let’s see where this goes. Eight years later, I’ve built websites for all kinds of…

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People Will Pay for Convenience Over Quality Every Time

A few weeks ago, I worked on a website for a client who had one simple goal: capture leads as fast as possible. They didn’t care about custom design, branding, or even making the site “look good.” They just wanted a quick, functional landing page…

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Regret Hits Harder Than Failure Ever Will

Failure stings. It’s uncomfortable. It bruises the ego. But regret? Regret is a slow burn—it lingers, it festers, and it whispers in the back of your mind every time you wonder what if? The thing about failure is that it’s temporary. You screw up, you…

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Not Every Website Needs to Be an ‘Experience’—Sometimes It Just Needs to Work

Somewhere along the way, we collectively decided that every website needs to be a cinematic masterpiece. That scrolling should feel like floating through a perfectly choreographed sequence, with animations and parallax effects gently guiding you toward enlightenment. That buttons should pulsate with micro-interactions like they…

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Sometimes, Hard Work Pays Off. Sometimes, It’s Just Hard Work.

Work hard, and you’ll succeed.” Sounds nice, eh? Neat. Simple. Fair. Almost like a formula—input hard work, output success. It doesn’t always work like that in reality though. Sometimes, hard work actually does pay off. You put in the hours, grind through the setbacks, and…

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The Problems We Create by Overthinking

I was supposed to run an ad campaign today. Nothing fancy—just a simple ad. Pick a headline, slap in some images, write a bit of copy, and hit publish. Should’ve taken 30 minutes, tops. Instead, I spent hours obsessing over every detail. Was the wording…

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On The Endless Chase For Perfection

Perfection is a myth. A glorified excuse. A productivity killer dressed up as a virtue. And yet, we all chase it. We tell ourselves we’ll launch when it’s “just right.” We’ll publish when it’s “flawless.” We’ll send that email when we’ve rewritten it for the…

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The Work That Matters vs. The Work That Pays

There’s the work you do because you love it. And then there’s the work you do because bills exist. Ideally, those two things overlap, but let’s be real—most of the time, they don’t. If you’re lucky, you get paid to do work that actually excites…

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