Revamping The Online Presence Of A 30-Year Old Industry Giant: ISG World

ISG World is a full-service real estate company offering sales, marketing and development of real estate properties. They are one of the biggest real estate companies in Florida, with over $18Billion in sales.

Project Brief

ISG World, an industry leader in real estate, has been around for over 30 years. They approached me with the goal of updating their website to improve its overall design and user experience, and to increase their online visibility and lead generation.

In addition, they needed a custom functionality to display their real estate properties where users can go and view everything about said properties. They also needed more custom functions to display their team members, and their quarterly reports.

Client

ISG World

Date

Nov 2022 – Feb 2023

Role

Website Redesign, Custom Property Development, Custom Report Listing Development

Work Performed

  • Competitor Analysis: Identified industry trends and opportunities for differentiation.
  • Custom Design: Created unique backgrounds and SVG graphics using Adobe Illustrator.
  • Website Development: Built pages with HTML, CSS, and Elementor for a polished and functional layout.
  • Custom Property Listing: Implemented functionality to showcase detailed real estate property data.
  • Custom Report Listing: Designed a system for displaying quarterly reports effectively.
  • Team Member Display: Added a custom section to highlight their team with dynamic content.
  • Responsive Design: Ensured seamless usability across all devices.
  • Enhanced Navigation: Streamlined the user journey with intuitive menus and clear call-to-actions.
  • Lead Generation Focus: Integrated features to boost user engagement and conversions.
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