Website For Barbershop In Dorset, UK

Mistique Barber is a traditional barbershop offering premium haircuts and male grooming services in Blandford Forum, UK.

Project Brief

George, the owner of Mistique Barber, needed a digital transformation for his business, starting with a website that highlighted his services and unique brand. Alongside the website, he wanted a robust booking system to replace manual scheduling and streamline customer management. He also required SEO and marketing strategies to improve visibility and attract more clients to his barbershop.

Client

George Stacey

Date

2021 – Present (ongoing)

Role

Website Design, SEO, Digital Marketing (one-off)

Work Performed

  • Custom Website Design: Created a sleek, user-friendly website in line with Mistique’s black-themed branding to ensure a cohesive brand identity.
  • Automated Booking System: Transitioned George’s manual booking process to a digital solution with features like SMS notifications, email updates, and customer management tools.
  • SEO Optimization: Improved the website’s ranking from position 55 to ~13 on Google search within a week, enhancing its visibility for local queries. Currently the website sits on the first page of Google (avg pos. 5)
  • Google Ads Campaigns: Launched targeted advertising campaigns that increased the customer conversion rate by 40%.