Website For Personal Trainer In Dorset, United Kingdom

Paul Watson is a personal trainer located in Dorset, UK offers several personal training packages from 1:1 home training, to personal training overseas and more.

Project Brief

Paul Watson approached me to create a website that would not only showcase his training services but also integrate a functional booking system to simplify client management. He wanted a sleek and professional online presence to stand out in a competitive market and attract clients actively seeking tailored fitness solutions.

Client

Paul Watson

Date

2021 – Present (ongoing)

Role

Website Design, Booking System Design, Ongoing Maintenance

Website

https://paulwatsonfitness.co.uk/

Work Performed

  • Designed a visually compelling website, incorporating Paul’s brand colors and professional typography to align with his identity.
  • Organized and directed photoshoots during training sessions to create authentic and original imagery for the site.
  • Developed a robust booking system that filtered new clients via a fitness-level questionnaire before granting booking access and allowed returning clients to book seamlessly.
  • Implemented responsive design for a seamless user experience across all devices.
  • Conducted SEO optimization to improve site visibility locally in Dorset.
  • Provided ongoing website maintenance to ensure smooth functionality and performance, with a content update/revamp of the website just concluded in December 2024.