Website & Branding for Refuge Records, A Record Label In The US

A premium website and visual direction project for Refuge Records—an independent label curating intentional sound and spiritual resonance. Built with a rustic, type-driven aesthetic to honour their philosophy of music as high art and frequency as refuge.

Project Brief

Refuge Records needed a web presence and visual direction that captured the soul of their label—elevated, intentional, and rooted in the raw essence of sound. Drawing from old-world typography and understated elegance, the site was built to feel like a quiet sanctuary in the noise of the industry.

Client

Refuge Records

Date

March 2025

Role

Branding, Lead Website Designer

Website

https://rrecords.com/

Work Performed

  • Web Design & Development: Built a custom WordPress site that reflects the label’s vision—intentional, minimal, and artistic.

  • Brand Visual Direction: Established a rustic, typographic visual language with high-contrast type and editorial-style layout, aligning with the label’s philosophy.

  • Old-World Typography: Chose a typeface with character and texture—a nod to analog print and traditional craftsmanship in a digital age.

  • Mobile-First Design: Ensured seamless browsing on all devices while preserving the weight and mood of the design.

  • Content Layout Strategy: Structured philosophical copy like manifestos, not marketing—inviting visitors to feel, not just scroll.

  • Sound & Genre Focus: Subtly highlighted their Neo-Soul, Hip-Hop, and Afrobeat roots with custom layout blocks for artist features.

  • Performance Optimization: Built for speed without losing texture—images, fonts, and layout optimised for fast, elegant rendering.

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